Samsung’s The Frame Pro was never going to be cheap — and it isn’t

Samsung made waves astatine CES earlier this twelvemonth erstwhile it announced The Frame Pro. We yet learned that the institution was over-selling the TV’s “Mini LED” technology, but the caller exemplary does travel with morganatic upgrades similar a Wireless One Connect Box, meaning the lone cablegram moving to the TV itself volition beryllium for power, and a faster 144Hz maximum refresh rate. Now Samsung has announced however overmuch The Frame Pro volition outgo erstwhile it starts shipping successful the coming weeks.

You’ll lone beryllium capable to get it successful 3 sizes, with 65-inch ($2,199), 75-inch ($3,199), and 85-inch ($4,299) models to prime between. The modular 2025 Frame tops retired astatine 65 inches, truthful Samsung is dividing the enactment based connected conscionable however large you privation to go. If you’re funny astir what the premium is for going “Pro,” the 65-inch regular Frame costs $1,799. So it’s decidedly much costly — but not outlandishly so. No substance which Frame you buy, you’re ever paying a just magnitude other for the look and aesthetic.

The Wireless One Connect container works astatine distances of up to 30 feet, and arsenic usual, Samsung offers a enactment of customizable bezels to assistance the TV blend successful with your different decor. As with caller models of The Frame, The Frame Pro has a matte, anti-glare show that helps the artwork it’s showcasing look much realistic and little similar a lit-up screen.

But I stay somewhat skeptical astir however overmuch of an upgrade the Neo QLED sheet volition be. Samsung is utilizing the “Mini LED” word beauteous loosely here; whereas astir Mini LED TVs person a immense array of tiny LEDs down the surface to precisely power opposition and brightness, The Frame Pro puts each of its Mini LEDs astatine the bottommost of the display, and they occurrence upward.

I’m acold much definite that you’ll get phenomenal representation prime from the S95F, Samsung’s latest flagship QD-OLED TV, and Samsung has besides shared pricing connected that lineup today:

• 77-inch S95F: $4,499
• 65-inch S95F: $3,299
• 55-inch S95F: $2,299

So acold I’m not seeing immoderate tariff punishment here: these prices intimately align with past year’s S95D series. Samsung says the S95F is its brightest OLED TV yet, and the Glare Free show attraction is adjacent amended astatine combatting reflections — with virtually nary tradeoffs this time. As ever, the institution says the S95F delivers amended AI-powered upscaling than ever, and it tin crippled astatine up to 165Hz. You won’t find Dolby Vision here: Samsung conscionable refuses to alteration its tune connected that, but astatine slightest streaming services are starting to get much superior astir HDR10 Plus. The S95 enactment is disposable to bid present with a larger 85-incher coming “soon” according to Samsung.