Samsung Follows Apple's AI Strategy With Perplexity-Powered Bixby

While Apple is moving toward a multi-model AI strategy for Siri, Samsung appears to beryllium pursuing a akin way by integrating Perplexity's AI into its Bixby adjunct for the upcoming Galaxy S26.


According to the well-regarded tipster @chunvn8888 connected X (Twitter), the statement would spot Samsung's Bixby continuing to grip basal on-device requests specified arsenic toggling settings and activating strategy features, portion Perplexity's models would instrumentality connected queries that impact analyzable reasoning and generative tasks.

Currently, Apple Intelligence blends on-device models for comparatively elemental tasks with OpenAI's ChatGPT for much analyzable reasoning and generation. A Samsung-Perplexity pairing would replicate this split. However, Samsung already maintains a heavy AI concern with Google, and newer Galaxy devices vessel with Gemini-powered features embedded straight into its customized One UI interface. Choosing Perplexity suggests Samsung is widening its exemplary excavation alternatively than consolidating astir Google's ecosystem.

Meanwhile, Apple is preparing a broader enlargement of its ain multi-model strategy. A caller Bloomberg study claims the much susceptible mentation of Siri nether improvement volition rely connected Google's Gemini for precocious tasks specified arsenic summarisation and multi-step planning, with Apple's ain models continuing to powerfulness prime features.

The much precocious Siri was primitively meant to get with iOS 18, but Apple is said to person recognized the request to rework the assistant's halfway architecture, which has pushed the merchandise to a bundle update expected aboriginal adjacent year.


Despite Apple's reliance connected outer partners, Apple is said to beryllium continuing to put heavy successful its interior LLM roadmap. Apple is reportedly processing a cloud-based analyzable reasoning exemplary that could beryllium acceptable arsenic soon arsenic 2026.

As a effect of the update, ‌Siri‌ volition beryllium capable to reply much analyzable queries and implicit much analyzable tasks successful and betwixt apps. It volition beryllium person successful relation to Claude and ChatGPT, nevertheless Apple is not readying a dedicated chatbot app.
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