Samsung brings a generative AI-powered Bixby to its TVs

Samsung is rolling retired caller conversational AI crossed its 2025 TVs that lets users inquire questions astir what’s connected the surface and beyond it. First announced successful September, the generative AI update is rolling retired present with enactment for respective languages.

Vision AI Companion is based connected an upgraded, generative AI-based mentation of Samsung’s virtual adjunct Bixby. Samsung suggests you tin usage it to inquire questions astir on-screen contented — what that histrion is celebrated for, who painted that artwork, oregon what the last people was successful a shot game. It tin spell beyond that though, offering TV and movie recommendations on with cooking advice, question tips, and section edifice discovery.

It’s powered by generative AI, combining assorted models including Microsoft Copilot and Perplexity, and Samsung says it tin grip earthy conversation, including discourse and follow-up questions. Since it’s built into the TV, there’ll beryllium a ocular constituent to answers too. Vision AI Companion volition go the cardinal hub for Samsung’s different AI features, including AI representation optimization and real-time translation.

Samsung first announced the feature astatine the IFA commercialized amusement successful September, but says it’s present disposable crossed the company’s 2025 TV lineup. It supports 10 languages, including English, Korean, and Spanish. Samsung doesn’t merchantability astute speakers truthful the TV is the main mode it tin scope customers wrong the home, extracurricular of astute appliances similar its fridges and washing machines.