Samsung adds Bowers & Wilkins, Denon, Marantz, and Polk to its audio empire

Samsung subsidiary Harman has agreed to acquire the audio concern part of Masimo, taking ownership of audio brands similar Bowers & Wilkins, Denon, and Polk Audio.

The $350 cardinal woody brings them nether the aforesaid extortion arsenic JBL, Harman Kardon, Arcam, AKG, Mark Levinson, and Revel, which Samsung acquired backmost successful 2016 with its $8 cardinal acquisition of Harman. The Masimo transaction is expected to adjacent by the extremity of 2025, taxable to regulatory approvals.

“Finding the close location for this concern has been a stated precedence of the caller Board from time one, and this transaction represents an important milestone,” said Masimo vice president Quentin Koffey. Masimo, you mightiness recall, is the planetary aesculapian exertion institution that launched a US patent infringement suit against Apple implicit the pulse oximetry tech utilized successful the Apple Watch. 

In its property release, Samsung says it “plans to solidify its planetary No. 1 presumption successful the user audio market” by combining the Harman and Massimo businesses. Part of that program besides includes applying nonrecreational audio exertion from Bowers & Wilkins, Denon, and Marantz to Samsung’s lineup of smartphones, wireless earphones, headphones, TVs, and dependable bars, alongside expanding its car audio concern portfolio with brands similar Bowers & Wilkins.

“Harman is arrogant to person grown into a world-class audio institution with 75 years of history, and we expect that the acquisition of different luxury audio brand, B&W, volition further solidify Harman’s presumption arsenic a existent audio powerhouse,” said Dave Rogers, president of Harman’s manner concern unit.