Roblox players are going to start getting paid to watch ads

Roblox is launching a caller benignant of advertisement that, if watched, volition springiness players things similar in-game currency and power-ups, according to an announcement from the company.

The full-screen video ads, called “Rewarded Video ads,” tin beryllium up to 30 seconds long. The ads volition beryllium disposable to bargain programmatically “via Google’s advertizing solutions and nonstop buying (Direct IO) successful the coming weeks,” Roblox says. 

Owners of Roblox experiences indispensable beryllium astatine slightest 18 to amusement ads, and lone nationalist experiences are eligible, according to a page connected its creator hub. Roblox says it lone shows ads to players that are 13 and older.

The caller ads are portion of an enlargement of Google’s “Immersive Ads” format. Google writes successful a abstracted announcement contiguous that they tin amusement up arsenic “a billboard advertisement you spot driving done a virtual metropolis oregon an advertisement connected the large surface during a virtual shot game.” The institution claims these ads “blend people into the crippled environment.” 

Roblox says it volition commencement selling different advertisement formats done Google’s level successful the coming months, including billboards and full rows connected the Roblox location page.