RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

Smart ringing shaper RingConn's marketing transcript says Lord of the Rings' "enduring communicative highlights a elemental but almighty idea: that meaningful translation often begins with the choices we marque each day. RingConn embraces a akin philosophy, believing that lasting alteration begins with mundane consciousness and small, intentional decisions."

Of course, the "intentional decisions" Frodo makes successful Lord of the Rings see specifically not wearing the One Ring and (spoiler alert) tossing it into a volcano. That's not the thought down RingConn's astute rings - overmuch similar Gollum, you're expected to deterioration them 24/7.

The Verge's Victoria Song notes tha …

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