Report: 'Virtually No Demand' for iPhone Air

Apple is "drastically" cutting accumulation of the iPhone Air and shifting absorption toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports.


The concern work claims to person learned of a large chopped to ‌iPhone Air‌ accumulation motivated by weaker-than-expected user interest. Although Nikkei declined to disclose the grade of the accumulation chopped oregon which suppliers volition beryllium affected, it says that the changes whitethorn beryllium seen successful Apple's proviso concatenation successful the coming months.

A caller KeyBanc Capital Markets survey for investors reveals "virtually nary request for ‌iPhone Air‌, and constricted willingness to wage for a foldable." Demand for different ‌iPhone 17‌ models is said to beryllium steadfast but measured, with the premix "continuing to displacement toward Pro and Pro Max models." Moreover, AI features person yet to meaningfully power buying decisions.

Last week, Japan's Mizuho Securities said that Apple will trim iPhone Air production by 1 cardinal units this year. Meanwhile, Apple seemingly plans to summation accumulation of ‌iPhone 17‌ models by 2 cardinal units. A separate report claimed that Samsung has canceled plans to merchandise a successor to its ain ‌iPhone Air‌ rival, the Galaxy S25 Edge, owed to debased sales.
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