Report: One in Four Smartphones Are Now iPhones

Nearly 1 successful 4 progressive smartphones worldwide are present iPhones, according to caller information from Counterpoint Research.


The findings from Counterpoint's Smartphone Installed Base Tracker amusement that the planetary installed basal of progressive smartphones grew 2% successful 2025, driven chiefly by lengthening replacement cycles and the continued circulation of second-life devices. Unlike shipment figures, which measurement yearly sales, installed basal information reflects the full fig of devices presently successful use, making it a cardinal indicator of semipermanent level choices.

Apple present leads the planetary progressive smartphone installed basal with astir 1 successful 4 devices successful usage being an iPhone. The steadfast attributes this presumption to a operation of beardown idiosyncratic loyalty, integrated services, and the broader Apple ecosystem.

The study besides claims that Apple added much nett caller progressive smartphone devices successful 2025 than the adjacent 7 starring smartphone manufacturers combined, reflecting the company's quality to pull and clasp users adjacent arsenic planetary smartphone maturation slows and hardware innovation becomes much incremental.

Samsung ranked 2nd with astir one-fifth of the planetary progressive smartphone installed base. Together, Apple and Samsung accounted for 44% of the planetary installed basal successful 2025.

The spread betwixt Apple and Samsung arsenic the 2 marketplace leaders and the remainder of the manufacture is widening. The 2 companies are the lone smartphone manufacturers to surpass 1 cardinal progressive devices globally.



Other brands, including Xiaomi, OPPO, and vivo, signifier a 2nd tier with ample but smaller installed bases built mostly done midrange and upper-midrange devices. Notably, Transsion Group has grown its installed basal done affordable devices targeted astatine price-sensitive markets successful regions specified arsenic the Middle East, Africa, and Southeast Asia. HONOR is the astir caller marque to surpass 200 cardinal progressive devices, portion Motorola and realme are approaching that milestone.

Apple's immense basal of installed devices is attributed to a fig of further trends that favour premium smartphones. For example, instrumentality replacement cycles person extended to astir 4 years arsenic hardware improvements go much incremental and instrumentality durability improves. Premium devices typically person longer bundle support, support higher resale value, and stay successful progressive usage longer, often done to 2nd owners. Repeat purchases are besides likely.

The study added that differentiation is progressively shifting toward bundle and ecosystem integration arsenic hardware innovation slows. Features specified arsenic on-device artificial intelligence, camera software, productivity tools, and cross-device integration are said to beryllium cardinal worth drivers that assistance physique semipermanent loyalty and summation usage. See Counterpoint Research's full report for much information.
This article, "Report: One successful Four Smartphones Are Now iPhones" archetypal appeared connected MacRumors.com

Discuss this article successful our forums