Report: Apple Vision Pro Is Still Failing to Catch On

Apple's Vision Pro headset is inactive failing to spot entreaty among consumers, according to a caller study from the Financial Times.


Data from IDC claims that Apple shipped 390,000 Vision Pro units successful 2024. IDC expected Apple to vessel conscionable 45,000 caller Vision Pro units successful the latest 4th of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, seemingly halted accumulation of the headset astatine the commencement of 2025.

According to Sensor Tower, Apple has seemingly reduced integer advertizing spending for the Vision Pro by much than 95% implicit the past twelvemonth successful cardinal markets including the United States and United Kingdom. The study besides noted that Apple did small to grow the device's planetary rollout successful 2025.

Morgan Stanley analysts told the Financial Times that "the cost, signifier origin and the deficiency of VisionOS autochthonal apps are the reasons wherefore the Vision Pro ne'er sold broadly." Since the device's debut successful 2024, critics person highlighted applicable shortcomings specified arsenic the device's weight, discomfort during extended use, and constricted artillery life.

Apple is said to beryllium struggling with a level adoption problem, with an insufficient fig of users to motivate developers and insufficient apps to pull users. Apple says astir 3,000 apps are designed specifically for Vision Pro, a fig that lags acold down the accelerated maturation of the iPhone App Store aft its motorboat successful 2008. Appfigures notes that this full apt includes niche and industry-specific software.

The challenges facing the Vision Pro bespeak broader weakness successful the virtual world market. According to Counterpoint Research, planetary VR headset shipments declined 14% twelvemonth connected year. Meta inactive dominates the sector, accounting for astir 80% of income with its Quest headsets, which are importantly cheaper than the Vision Pro but little technologically advanced. Even so, Meta has reportedly scaled backmost its ain selling walk for VR hardware, suggesting constricted user momentum crossed the category.
This article, "Report: Apple Vision Pro Is Still Failing to Catch On" archetypal appeared connected MacRumors.com

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