Report: AirPods Pro 3 Needed to Turn Around Sales Flatline

The AirPods marketplace appears to beryllium flatlining successful the United States, but the motorboat of AirPods Pro 3 aboriginal this twelvemonth could boost sales, a caller study claims.


According to a new report from Consumer Intelligence Research Partners (CIRP), astir 44% of iPhone owners successful the United States present study owning Bluetooth earbuds, up from 41% successful the erstwhile year. Of those, 59% accidental they usage AirPods. This represents a tiny summation from 57% the twelvemonth before, efficaciously bringing the fig backmost to its 2023 level. This means AirPods are utilized by astir 26% of each ‌iPhone‌ owners successful the United States today.

While the information reflects a betterment successful Apple's stock of the Bluetooth earbuds marketplace among ‌iPhone‌ users, it does not bespeak meaningful maturation beyond erstwhile highs. The size of the marketplace is expanding slowly, and Apple is maintaining its portion, but not expanding it.

AirPods look increasing challenges from competitors including Samsung, Sony, and Bose, arsenic good arsenic a wide array of low-cost alternatives. Apple released the AirPods Pro 2 successful September 2022, featuring the H2 chip, improved sound cancellation, enhanced Find My integration, and more.

‌AirPods Pro‌ 2 were offered astatine a important discount during Amazon Prime Day earlier this month, with the terms reduced from $249 to $149. Best Buy and Walmart rapidly matched the pricing, contempt Apple maintaining its afloat terms connected its website and successful stores.

The $100 discount represented 1 of the steepest markdowns ever for the current-generation model. CIRP speculated that Apple and Amazon whitethorn person sought to wide retired existing inventory up of the anticipated motorboat of a caller model. The much apt mentation was seemingly a tendency to thrust high-volume income done impermanent borderline flexibility.

The AirPods Pro 3 are apt to beryllium announced aboriginal this year, possibly alongside caller ‌iPhone‌ and Apple Watch models successful September. The caller exemplary is expected to diagnostic improved ANC, enhanced sound, plan tweaks, and bosom complaint monitoring.

The refresh is expected to people some caller customers and existing users with degrading batteries oregon older models. CIRP says that, arsenic 1 of the astir often reordered items connected Amazon, AirPods supply Apple with an accidental to capitalize connected a faster-moving merchandise enactment amid slowing ‌iPhone‌ upgrades.
This article, "Report: AirPods Pro 3 Needed to Turn Around Sales Flatline" archetypal appeared connected MacRumors.com

Discuss this article successful our forums