Reddit will help advertisers turn ‘positive’ posts into ads

Reddit is launching a caller diagnostic for advertisers that slots affirmative posts from Reddit users close nether their ads.

The caller alpha feature, called Conversation Summary Add-ons, “dynamically integrates affirmative contented from Reddit users straight beneath an advertiser’s creative, putting assemblage conversations front-and-center successful the idiosyncratic acquisition and blending AI-driven ratio with existent quality perspectives,” according to a station from Reddit.

As shown by Reddit, you’ll beryllium capable to scroll done the posts that look nether an ad. You’ll besides spot a abbreviated summary of what Reddit users are saying astir the advertiser. Jackbox Games and Lucid are alpha testers of the feature.

Powering this caller diagnostic is an “engine” Reddit calls Reddit Community Intelligence. According to the company, Reddit Community Intelligence tin crook the platform’s much than 22 cardinal posts and comments “into structured quality for smarter selling decisions.”

As portion of today’s announcements, which Reddit is making alongside the Cannes Lions festival, the institution is besides introducing a “scalable, AI-powered societal listening tool” called Reddit Insights. “Informed by proprietary metadata, it provides precise, real-time insights that assistance marketers confidently program campaigns, validate originative ideas, and marque smarter concern decisions,” Reddit says.