Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’

Reddit CEO Steve Huffman said successful an net telephone contiguous that Google's AI-powered hunt modes bash not assistance with postulation to the platform, echoing problems facing other websites and publishers. As portion of its Q3 2026 earnings, Reddit revealed that hunt postulation successful October has "dropped by much than 1 cardinal referrals connected mean per week," and helium attributes portion of the company's struggles with Google postulation to however AI Mode and AI Overviews alteration the hunt experience.

"The world is, AI Mode does not thrust traffic," Huffman says. "Not for us, and not to anybody, arsenic acold arsenic I know. That's conscionable a cardinal displacement successful however Google works. It utilized t …

Read the afloat communicative astatine The Verge.