Q&A: Promoting your app or game with Apple Search Ads

Apple Search Ads helps you thrust find of your app oregon crippled connected the App Store. We caught up with the Apple Search Ads squad to larn much astir successfully utilizing the service, including signing up for the escaped online Apple Search Ads Certification course.

How mightiness my app oregon crippled payment from promotion connected the App Store?

With Apple Search Ads, developers are seeing an summation successful downloads, retention, instrumentality connected advertisement spend, and more. Find retired however the developers down The Chefz, Tiket, and Petit BamBou person enactment the work into practice.

Where volition my advertisement appear?

You tin scope radical successful the pursuing places:

• The Today tab, wherever radical commencement their App Store visit.
• The Search tab, earlier radical hunt for thing specific.
• Search results, astatine the apical of the results list.
• Product pages, successful the “You Might Also Like” section.

How tin I larn champion practices for creating and managing campaigns?

Online Apple Search Ads Certification training teaches proven champion practices for driving stronger run performance. Certification grooming is designed for each accomplishment levels, from selling pros to those conscionable starting out. To go certified, implicit each of the Certification lessons (each takes betwixt 10 and 20 minutes), past trial your skills with a escaped exam. Once you’re certified, you tin stock your certificate with your nonrecreational web connected platforms similar LinkedIn.

Sign up here with your Apple ID.

Will my certification expire?

Although your Apple Search Ads certification ne'er expires, grooming is regularly updated. You tin take to beryllium notified astir these updates done email oregon web propulsion notifications.

Can I item circumstantial contented oregon features successful my ads?

You tin usage the custom merchandise pages you make successful App Store Connect to tailor your ads for a circumstantial audience, diagnostic launch, seasonal promotion, and more. For instance, you tin make an advertisement for the Today tab that leads radical to a circumstantial customized merchandise leafage oregon make advertisement variations for antithetic hunt queries. Certification includes a acquisition connected however to bash so.

Can I advertise my app earlier launch?

You tin usage Apple Search Ads to make ads for apps you’ve made disposable for pre-order. People tin bid your app earlier it’s released, and it’ll automatically download onto their devices connected merchandise day.