PUBG maker Krafton is turning into an ‘AI first’ developer

Krafton, the institution down games specified arsenic PUBG: Battlegrounds and the Sims-like InZOI, is making a large propulsion into utilizing AI wrong the company. Under this caller “AI First” strategy, Krafton plans to usage agentic AI to assistance automate enactment and instrumentality an “AI-cenetered” absorption system, according to a translation of a property release.

The institution besides plans to walk much than 100 cardinal Korean won, a fig that equates to astir $70 million, to physique a GPU cluster. Using its infrastructure, Krafton volition prosecute “AI workflow automation, arsenic good arsenic fortify AI R&D and in-game AI services,” the translated merchandise says. Krafton aims to implicit its AI level by the 2nd fractional of adjacent year. The institution is besides going to put astir ₩30 cardinal each twelvemonth to assistance employees use AI tools into their enactment and it volition besides restructure its “HR and organizational operations” successful enactment of the “AI First” strategy.

Tech companies similar Shopify and Duolingo person made AI a cardinal portion of their interior operations arsenic well, and Krafton whitethorn not beryllium the lone large gaming institution to marque large structural changes owed to AI. The investors that plan to instrumentality EA private are “betting that AI-based outgo cuts volition importantly boost EA’s profits successful the coming years,” the Financial Times reported.