Porsche’s electric Cayenne has so much screen they had to bend it

The Porsche Cayenne Electric won’t marque its authoritative debut until aboriginal this year. But successful the meantime, the sports car shaper is offering a hint of what’s to travel with a elaborate look astatine the caller EV’s interior, including a curved OLED show that I deliberation I tin safely accidental is unsocial successful the automotive satellite today.

Porsche is calling it the Flow Display, a vertically installed surface that curves toward the bottom. It is some the largest surface ever to beryllium featured successful a Porsche and besides the astir unique. It volition tally connected Porsche’s each caller operating system, which the automaker claims volition “flow” harmoniously passim the vehicle’s interior.

You tin spot however the surface functions determination up and down the curved show successful this TikTok from Autogefüehl.

“Our extremity was to harvester quintessential Cayenne characteristics and the recently developed show surfaces with the features of the caller ‘Porsche Digital Interaction’ into a harmonious wide package,” Markus Auerbach, manager of interior plan astatine Style Porsche, said successful a property release. “One that’s innovative, forward-thinking and meticulously thought done down to the finest detail.”

Porsche isn’t revealing the measurements of the screen, astir apt due to the fact that the crook makes it difficult. (Electrek says it spans astir 42 inches.) But the caller Cayenne volition besides person a 14.25-inch instrumentality cluster, a heads-up display, and an optional 14.9-inch rider surface for video streaming and app power functions.

In immoderate sense, we knew this was coming. As acold backmost arsenic 2023, Porsche’s seat of the enforcement board, Oliver Blume (who besides serves arsenic Volkswagen Group’s CEO), was promising a “completely caller experience” successful the interior of the sports car maker’s caller EV lineup. Porsche is present delivering connected that promise, portion besides striking a caller one: the wholesale “reinvention” of the interior experience. (As my workfellow Marina Galperina rightfully asks, wherefore indispensable everything beryllium an “experience” these days? Other automakers are besides guilty of overusing this term.)

To beryllium sure, Porsche had to spell large with the Cayenne. The all-new Macan crossover EV has been a large winner, contempt Porsche logging an wide driblet successful income successful the archetypal fractional of the year. But portion its state car income person dropped, its EV and plug-in hybrid vehicles person been connected a winning streak, up 14.5 percent successful the archetypal fractional of the twelvemonth compared to the aforesaid play successful 2024.

The caller Flow Display could surely springiness the caller Cayenne a boost erstwhile it goes connected merchantability adjacent year. But it could besides marque it a pugnacious merchantability with anyone experiencing surface fatigue, who possibly tendency much buttons and tactile controls. Surveys routinely amusement that car shoppers are implicit the Tesla-inspired minimalism of the modern interior and are acceptable to bring backmost carnal buttons.

Porsche claims the caller Cayenne prioritizes operator engagement with a caller AI-powered dependable assistant, arsenic good arsenic a compliment of carnal buttons for HVAC, measurement control, and model defroster. The dependable adjunct tin “reliably” recognize analyzable instructions and spontaneous follow-up questions without repeating the activation word. The dependable adjunct controls climate, spot heating, and ambient lighting, portion besides recognizing addresses, points of interest, and postulation information.

Considering Porsche is connected pat to person Apple’s recently immersive CarPlay Ultra, 1 wonders however telephone mirroring volition enactment with this monolithic curved display. The existent iteration of CarPlay seems to enactment good connected the Flow Display, arsenic shown successful Autogefüehl’s TikTok. We’ll person to hold and spot however its much profoundly integrated successor does with the bend.

Porsche joins Mercedes-Benz and BMW successful trying to reinvent the interior acquisition successful bid to amended vie with the influx of high-tech Chinese EVs. Other brands, similar Sony and Honda’s Afeela, are putting media, video streaming, and gaming astatine the halfway of their selling transportation to customers, which is successful anticipation of autonomous driving yet making the request to wage attraction to the roadworthy obsolete.