PlayStation Stars burns out

Sony is shutting down the “current version” of the PlayStation Stars loyalty and rewards programme that it launched successful 2022, according to a blog post. 

The programme fto users get “digital collectibles,” which Sony described at the time arsenic “digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and different forms of entertainment, arsenic good arsenic cherished devices that pat into Sony’s past of innovation.”

While that mightiness marque them dependable similar they could person been NFTs, they weren’t; PlayStation’s Grace Chen, VP of web advertising, loyalty, and licensed merchandise, told The Washington Post that the programme was “not leveraging immoderate blockchain technologies and decidedly not NFTs.”

In Wednesday’s blog station astir the shutdown, Chen says that “since launching the program, we’ve learned a batch from evaluating the types of activities our players respond champion to, and arsenic a company, we are ever evolving with subordinate and manufacture trends. Through this evaluation, we person decided to refocus our efforts and volition beryllium winding down the existent mentation of PlayStation Stars.”

As of today, “PlayStation Stars volition nary longer judge caller members for this mentation of the program,” according to Chen. If you’re successful the programme now, users tin “still gain Digital Collectibles, Points and level up their status” until July 23rd astatine 10:59AM ET, and aft that date, determination volition beryllium nary caller PlayStation Stars campaigns.

“This version” of PlayStation Stars volition afloat extremity connected November 2nd, 2026.