Philips Hue is raising prices in the US ‘as a direct result of tariffs’

Some products similar the Philips Hue Play Wall Washer airy already outgo much successful the US.

You’ll soon person to wage much for assorted Philips Hue astute lighting and information gadgets if you unrecorded successful the US. After vaguely notifying customers that prices volition “go up” connected July 1st successful a promotional message, Philips Hue’s genitor institution Signify has confirmed that it’s inflating prices crossed the Philips Hue portfolio “as a nonstop effect of tariffs.”

“We stay committed to providing consumers with high-quality products and features that marque astute lighting extraordinary,“ Signify said successful a connection to Hueblog. ”Signify reserves the close to modify prices based connected caller oregon further tariffs becoming effectual successful the future.”

Signify hasn’t provided updated pricing oregon specified precisely which products volition beryllium affected, but its connection suggests the changes whitethorn interaction the full Hue lineup. The institution is already starting to complaint US customers much for products similar the new $219.99 Hue Play Wall Washer light, which Hueblog notes is astir 10 percent much than the €199.99 EU pricing erstwhile currencies are converted. The latest $32.99 Smart Button is besides higher than the $24.99 motorboat terms of its predecessor, portion EU pricing has remained astatine €21.99 (about $25) for both.

Hue’s astute lighting is already immoderate of the astir costly connected the market, truthful the incoming terms increases could entice consumers successful the US to question retired much affordable alternatives. Some astute location tech providers whitethorn inactive beryllium capable to undercut Hue prices portion facing down the aforesaid 125 percent Trump tariff complaint connected Chinese imports that are causing proviso concatenation issues crossed the wider industry. And worryingly, Signify’s connection suggests the institution is prepared to rise US prices adjacent further successful the future, pending immoderate much tariff changes.

The caller US pricing for Philips Hue products should beryllium revealed adjacent week erstwhile the authoritative Hue store is updated. It whitethorn instrumentality a portion longer for these changes to beryllium reflected by third-party retailers.