AI hunt startup Perplexity is distancing itself from ads amid fears users won't spot chatbots with an docket to upsell. The determination highlights an emerging crossroads for the AI manufacture arsenic the sector's biggest players hunt for unchangeable sources of income to bankroll monolithic spending, with giants similar OpenAI leaning into ads and others similar Anthropic promising to support them out.
Perplexity began phasing retired ads precocious past twelvemonth and isn't exploring immoderate caller advertisement deals astatine the moment, executives said connected Monday astatine a roundtable event, according to Business Insider and the Financial Times. It is simply a noteworthy U-turn for the US startup, which became 1 of …
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