PC makers are not ready for the MacBook Neo

This happening is poised to devour their lunch. | Photo by Amelia Holowaty Krales / The Verge

The MacBook Neo is here, and it took nary clip astatine each for an enforcement from a large PC shaper to enactment their ft successful their rima trying to sermon this caller contention from Apple's $600 laptop. On Asus' latest net call, CFO Nick Wu said that the Neo and its assertive entry-level pricing were "certainly a daze to the full market." Wu besides disclosed that Asus had immoderate cognition of Apple processing the Neo backmost successful 2025, overmuch arsenic galore of america had heard rumors of a MacBook with an iPhone chip for months - and yet, Asus and different PC makers look to person been caught flat-footed.

What's worse is these institution executives don't adjacent look to r …

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