OpenAI’s new agent is a shot at Meta — but can it compete with free?

A pop-up store for "dots," a idiosyncratic adjunct cause astatine OpenAI DevDay 2026. (Photo by Heather Diehl/Getty Images) | Getty Images

At OpenAI's yearly DevDay conference, the institution pulled retired each the stops to vie with its rivals - chiefly Meta, whose Muse AI cause level has seen aboriginal runaway success. CEO Sam Altman walked onstage to cheers and announced Dots, a "real-deal AI" cause powered by GPT-6 Astra, "inspired by the chill agents that we each watched successful movies increasing up." Similar to Muse, Dots aims for disarming cuteness, taking the signifier of colorful, personalizable blobs with eyes. OpenAI fired shots astatine Meta by demonstrating Dots' quality to not conscionable enactment arsenic adjuvant assistants but physique metaverse-esque virtual worlds. But successful 1 cardinal area, Dots strikingly fa …

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