
The study claims that Apple has informed immoderate of its suppliers that the iPhone 18 volition not beryllium portion of the September 2026 iPhone lineup. Instead, the institution volition unveil lone higher-end models successful the autumn of that year, with the basal iPhone and its entry-level counterpart, the "iPhone 18e," scheduled for merchandise the pursuing March. ETNews attributes this accusation to manufacture officials who said Apple has already begun communicating the revised program to its constituent and materials partners.
The applicable effect of the caller docket is that consumers looking for a caller iPhone successful autumn 2026 volition lone beryllium capable to take from high-end options. The entry-level iPhone and modular basal exemplary volition not beryllium disposable until astir six months later.
The determination would correspond the archetypal clip since the iPhone's 2007 debut that Apple has excluded a "standard" exemplary from its yearly autumn launch. The displacement appears tied to the instauration of Apple's archetypal foldable iPhone, which is expected to articulation the autumn 2026 slate arsenic a flagship instrumentality positioned alongside the iPhone 18 Air, iPhone 18 Pro, and iPhone 18 Pro Max.
Apple's caller merchandise strategy involves dividing the iPhone merchandise rhythm into 2 chiseled phases: premium devices successful the 2nd fractional of the twelvemonth and lower-priced models successful the archetypal half. This restructuring has already begun; earlier this twelvemonth Apple launched the iPhone 16e, which replaced the SE enactment arsenic the company's dedicated entry-level iPhone. Unlike the SE, which carried a abstracted designation, the e-series ties straight to Apple's main lineup by carrying the erstwhile year's number.
Both The Information and Apple proviso concatenation expert Ming-Chi Kuo reported successful May that Apple was considering moving to a biannual docket to assistance prolong income passim the calendar year. By staging caller instrumentality launches successful some March and September, Apple could debar the concentrated income signifier that typically peaks successful the 4th fourth pursuing its September events and pat into periods that historically spot weaker user demand.
This year's iPhone 17 bid volition beryllium the past to travel Apple's accepted merchandise structure. The lineup is expected to dwell of the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the iPhone 17e pursuing successful March 2026. For September 2026, Apple volition present 4 premium models: the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and the archetypal foldable iPhone. The iPhone 18 and iPhone 18e volition past get successful March 2027.
By 2027, Apple's lineup volition apt grow to six caller iPhones per year, with the anticipation of arsenic galore arsenic 10 models disposable if Apple continues its signifier of keeping earlier generations connected merchantability astatine reduced prices.
Related Roundup: iPhone 18
Tag: ETNews
Related Forum: iPhone
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