No Ad Tier for Apple TV 'At This Time,' According to Eddy Cue

Apple TV has "no plans" to motorboat an ad-supported streaming tier for the platform, according to Apple's caput of services Eddy Cue, speaking successful interrogation with Screen International.


Asked if determination were plans for a tier with ads, Cue said: "Nothing astatine this time. Again, I don't privation to accidental nary forever, but determination are nary plans."

Cue added that if Apple TV tin enactment assertive with its pricing, past it's amended for consumers not to person their viewing acquisition interrupted by ads.

Apple TV outgo conscionable $4.99 per period successful the U.S. erstwhile it launched successful 2019, but the terms has since accrued 3 times. The terms went up to $6.99 per period successful 2022, and past to $9.99 per period successful 2023, and present the work costs $12.99 per month.

Many different streaming services similar Disney+ and Netflix person raised prices successful caller years, but some rivals person besides launched ad-supported plans arsenic lower-priced tiers that person proven fashionable with customers.

Apple rolled retired a rebrand of Apple TV+ earlier this month, dropping the "+" from the sanction to work conscionable "Apple TV."
This article, "No Ad Tier for Apple TV 'At This Time,' According to Eddy Cue" archetypal appeared connected MacRumors.com

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