Nike returns to Amazon after a six-year hiatus

After a six twelvemonth absence, Nike volition soon statesman selling products straight connected Amazon, having antecedently stopped successful 2019 to spell it alone. At the aforesaid time, the institution is reportedly acceptable to summation prices crossed astir of its sneakers and different apparel successful the aftermath of caller US tariffs.

Nike stopped selling done Amazon aft conscionable 2 years connected the platform, blaming the determination to extremity income connected Amazon’s inability to ace down connected counterfeiters and unlicensed sellers. Just arsenic pivotal was its tendency to physique its ain direct-to-consumer income platforms successful the Nike app and website, which saw it trim its different retail partners astir the aforesaid time.

Nike goods person continued to look connected Amazon successful the years since, but lone sold by third-party sellers connected the platform. According to The Information those merchants person been told that they person until July 19th to halt selling definite Nike products.

“While autarkic sellers person listed immoderate Nike inventory successful our store for galore years, Amazon volition soon statesman sourcing a overmuch wider scope of Nike products straight to grow our enactment for US customers,” Amazon spokesperson Megan Lagesse told The Verge. “We worth autarkic sellers, and we’re providing an extended play of clip for the tiny fig of sellers affected to merchantability done their inventory of overlapping items.”

Nike’s direct-to-consumer strategy seemed to beryllium moving good during the covid pandemic, erstwhile online buying spiked, but has wobbled since. In 2023 the institution began restoring its relationships with retailers including Foot Locker and Macy’s, and caller CEO Elliott Hill, who took up the station successful October 2024, has made gathering backmost Nike’s wholesale concern a cardinal pillar of the company’s plans.

CNBC reports that Nike is besides acceptable to rise prices crossed its products from June 1st, apt successful effect to US tariffs. Adult apparel and shoes priced supra $100 volition emergence by $2 to $10, though cheaper goods and children’s products won’t beryllium affected. Nike volition besides debar raising the terms of its $115 Air Force 1 footwear and immoderate of its Jordan-branded apparel.