Nielsen is leaning more on wearables to hear what people are watching

In bid to beef up its quality to accurately measure viewership information successful the streaming era, Nielsen is moving guardant with a program to usage much accusation gathered from its partners' wearable devices.

Today, Nielsen announced "a fig of cardinal enhancements" that are being added to its information capturing process up of the upcoming autumn TV season. As of August 31st, Nielsen's co-viewing information volition present see accusation obtained from smart-watch similar gadgets that Neilsen's probe panelists deterioration successful their homes. The Portable People Meter (PPM) Wearables - which Nielsen first began deploying nationally successful 2016 to bolster its audio, section TV, and …

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