New York’s new law forces advertisers to say when they’re using AI avatars

New York Gov. Kathy Hochul signed a measure Thursday that volition necessitate advertisers to place if an advertisement includes AI-generated people. Hochul's announcement said the bill, S.8420-A/A.8887-B, was the archetypal of its benignant successful the US, describing it arsenic a "common sense" instrumentality that would bring accrued transparency and support consumers. A abstracted measure besides signed by Hochul requires that entities get consent from heirs oregon executors if they privation to usage a deceased person's sanction oregon likeness for commercialized purposes.

The bills are particularly applicable to the movie manufacture and actors, for whom AI usage (and compensation) is 1 of the most pressing issues the p …

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