Apple is kicking disconnected March with a flurry of merchandise announcements up of a “special Apple experience” connected March 4th successful New York City, London, and Shanghai.
Apple started connected March 2nd by announcing the iPhone 17E. The caller $599 telephone has a batch of invited additions implicit the iPhone 16E similar enactment for MagSafe charging, doubled basal retention of 256GB, and a Ceramic Shield 2 display, each for the aforesaid starting price. The aforesaid day, Apple besides revealed a caller iPad Air powered by an M4 chip, a bump up from the erstwhile version’s M3 chip. March 3rd brought announcements of MacBook Pros with M5 Pro and M5 Max chips, the MacBook Air with an M5 chip, and a Studio Display refresh, including a caller Mini LED-equipped XDR model.
But the institution whitethorn beryllium redeeming the astir absorbing quality for last; Apple is rumored to beryllium launching a lower-cost MacBook that’s powered by an iPhone chip alternatively of an M-series processor. Apple itself whitethorn person leaked the sanction of this caller machine: it mightiness beryllium called the MacBook Neo.
Read connected for each of our sum of Apple’s March 2026 announcements.
- Apple’s website leaks MacBook ‘Neo,’ which could beryllium its caller cheaper laptop
- Apple’s caller Studio Display XDR adds a Mini LED upgrade
- Apple launches M5 Pro and M5 Max chips
- Apple announces M5 MacBook Air and updated MacBook Pro
- How the caller iPhone 17E stacks up against Apple’s pricier phones
- Apple announces the iPhone 17E
- Apple launches a caller iPad Air with an upgraded M4 processor
- Apple’s doing thing connected March 4th
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