Netflix will try a TikTok-like feed on its mobile app

Netflix is going to commencement investigating a TikTok-like provender of vertical video successful its mobile app to assistance you observe thing caller to watch. The trial volition statesman successful “the coming weeks,” according to a blog post.

From the clips, you’ll beryllium capable to ticker the amusement oregon movie close away, oregon you tin adhd it to your database of saved things to ticker oregon walk the clip on to a friend. The controls are successful the bottom-right country of the screen, overmuch similar connected TikTok.

“We cognize that swiping done a vertical provender connected societal media apps is an casual mode to browse video content,” Chief Product Officer Eunice Kim said in a property briefing. “
And we besides cognize that our members emotion to browse our clips and trailers to find their adjacent obsession.”

This isn’t the archetypal clip Netflix has experimented with a TikTok-style feed; it debuted a comedy-focused “Fast Laughs” provender in 2021 and aboriginal a “Kids Clips” feature for children’s programming. But this caller trial seems overmuch broader.

Netflix besides announced contiguous that it’s rolling retired a revamped plan for its TV app.