Netflix says it’s streamed 95 billion hours in 2025, and a lot of ads too

K-Pop Demon Hunters garnered 37 cardinal views pursuing its June debut.

Netflix says it’s connected way to “double” its advertizing gross this twelvemonth arsenic the institution continues ot physique retired its advertisement tech platform. The streaming elephantine shared the quality arsenic portion of its second-quarter net results released connected Thursday, which revealed that Netflix raked successful $11.08 cardinal successful gross implicit the past fewer months, marking a 16 percent year-over-year increase.

In summation to its net report, Netflix also released viewership data for the archetypal fractional of 2025. Netflix says users watched 95 cardinal hours connected Netflix during this time, with Adolescence topping the illustration arsenic the most-watched bid with 145 cardinal views, followed by Squid Game seasons 2 and 3. Ms. Rachel, the popular amusement for toddlers that originated connected YouTube, has besides made the list, coming successful astatine fig seven.

Meanwhile, Back successful Action was the service’s most-watched movie successful the archetypal fractional of the year, racking up 165 cardinal views, with Straw and The Life List taking the adjacent spots. The animated deed movie K-Pop Demon Hunters besides deed 37 cardinal views successful the weeks since its June release. The streaming work says astir fractional of each the viewing for Netflix originals connected the database came from titles that debuted successful 2023 oregon before, similar Ozark and Orange is the New Black.

In its missive to investors, Netflix says its in-house advertisement tech level “is foundational” to its advertizing strategy, and volition let the work to connection amended measurement, improved advertisement targeting, and caller formats. The institution archetypal started investigating its advertisement tech level past year, and it has since rolled retired to each markets wherever Netflix’s ad-supported program is available.

Netflix doesn’t accidental however it plans to support its advertizing gross growing, but 1 mode that competitors person chosen is to amusement radical much ads. After forcing ad-supported streaming onto its existing members past year, Amazon Prime Video has since doubled the fig of ads it shows during streams, according to a report from Adweek. An HBO Max enactment leafage spotted by PCWorld besides revealed that it accrued ads connected the service’s Basic tier.

In May, Netflix revealed that its ad-supported tier reaches much than 94 cardinal users. It besides teased caller advertisement formats, including ones that look erstwhile you intermission what you’re watching. During an net telephone connected Thursday, Netflix co-CEO Greg Peters confirmed that the institution volition rotation retired interactive ads successful the “second half” of 2025.

Netflix raised its prices successful January, with its ad-supported program going from $6.99 to $7.99 per month, and its cheapest commercial-free program expanding from $15.49 to $17.99 per month. The work besides started rolling out its large homepage redesign connected TV successful May, which it says has reached astir 50 percent of customers. “Over time, we expect this redesigned acquisition — on with our caller responsive recommendations that update rows of titles  successful existent clip — volition assistance our members much easy find shows, movies, unrecorded events and games they privation to ticker and play,” Netflix writes successful its missive to investors.

As of its April net report, Netflix has stopped reporting however galore subscribers it adds each quarter. The streamer is alternatively highlighting different gross drivers for the business, similar advertising.