Netflix's New AI Search Feature Will Understand Your Viewing Moods

Netflix is investigating a caller hunt diagnostic powered by OpenAI exertion that aims to amended however users observe contented connected the streaming platform, according to aggregate reports.


The caller AI-powered hunt capableness volition let subscribers to usage much earthy connection queries beyond accepted searches for genres oregon actors. Users volition beryllium capable to hunt for contented based connected much circumstantial criteria, including their mood, Bloomberg reports.

Netflix spokesperson MoMo Zhou confirmed to The Verge that the diagnostic is presently being tested with prime users successful Australia and New Zealand connected iOS devices. Zhou added that the trial volition grow to the United States "in the coming weeks and months," though determination are presently nary plans to widen the diagnostic beyond iOS.

During Netflix's first-quarter net call, CEO Greg Peters spoke astir the value of improving contented find connected the platform.

"There is much country to amended the find and proposal experience, and truthful supply much worth for members, and truthful find the biggest audiences for our titles," Peters said.

The caller hunt functionality is opt-in for users, suggesting Netflix is taking a cautious attack with its latest AI feature-in-testing. "It's aboriginal days for the diagnostic and we're truly successful a larn and perceive signifier for this beta," Zhou said.

AI hunt comes alongside different idiosyncratic acquisition improvements, including a redesign of Netflix's TV app homepage – the archetypal large structural alteration to the interface successful implicit a decade, according to Peters. The institution plans to rotation retired the redesign aboriginal this year.

Netflix has employed AI and instrumentality learning for its proposal algorithms successful the past, but this caller hunt relation volition beryllium an enlargement of the company's usage of generative AI technology.

Co-CEO Ted Sarandos has antecedently stated that AI volition assistance amended filmmaking, but it won't regenerate originative unit similar screenwriters and actors. It's a delicate taxable successful Hollywood wherever galore person expressed concerns astir AI perchance cutting jobs and reducing costs.

Netflix reported a 12.5% summation successful first-quarter revenue, reaching $10.54 cardinal compared to the aforesaid play past year.
This article, "Netflix's New AI Search Feature Will Understand Your Viewing Moods" archetypal appeared connected MacRumors.com

Discuss this article successful our forums