Netflix’s ad ambitions just keep growing

For the 2nd twelvemonth successful a row, Netflix's ad-supported tier much than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month program reaches much than 250 cardinal radical astir the globe, a important leap from 94 cardinal users reported past year.

The streaming work reported earning $1.5 billion from ads successful 2025, and present it's uncovering much areas to instrumentality them crossed its service. Starting adjacent year, Netflix volition commencement showing ads successful the vertical video feed it conscionable launched connected its mobile app, and successful the lineup of podcasts it began adding to the level precocious past year.

Netflix archetypal roll …

Read the afloat communicative astatine The Verge.