Netflix Launching Redesigned TV Experience, AI Search, and Improved Recommendations

Netflix today announced the upcoming motorboat of a caller Netflix TV acquisition that volition beryllium disposable successful the Netflix app for the Apple TV. Netflix has been investigating a redesigned mentation of its TV app since past year, and the caller look is simply a notable departure from the existent design.


There is simply a caller location leafage that has a streamlined, modern design, and Netflix designed it to enactment contented beforehand and center. Shows are organized into antithetic categories arsenic they are now, but each conception volition diagnostic a ample main paper that has accusation similar merchandise day and amusement oregon movie description. Navigating done each amusement volition show the aforesaid accusation for different contented successful the section, without the request to click successful to a amusement to get much details.

There's a apical barroom for navigation alternatively of the existent broadside bar, with dedicated sections for the location page, shows, movies, games, and your saved list, on with a hunt interface. The apical barroom is overmuch easier to spot and navigate to, which makes the antithetic options much accessible.

The caller plan hinges connected recommendations, which person been improved. You'll spot much relevant, personalized contented suggestions based connected your past viewing history. Netflix says that recommendations volition beryllium much responsive to each user's "moods and interests successful the moment."


Netflix plans to debut the caller TV acquisition successful the coming weeks and months.

On iOS devices, Netflix is experimenting with a generative AI hunt diagnostic that volition fto Netflix users hunt for shows and movies utilizing conversational connection similar "I privation to ticker thing comic and upbeat." The diagnostic volition beryllium disposable arsenic a small, opt-in beta.

Netflix is besides investigating a TikTok-like vertical provender filled with clips of Netflix shows and movies, which Netflix says volition "make find casual and fun." The caller mobile experiences volition beryllium disposable successful the coming weeks.
This article, "Netflix Launching Redesigned TV Experience, AI Search, and Improved Recommendations" archetypal appeared connected MacRumors.com

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