Netflix is testing a new OpenAI-powered search

Netflix is starting to trial hunt that’s powered by OpenAI, according to Bloomberg.

The caller hunt motor volition fto users “look for shows utilizing acold much circumstantial terms, including the subscriber’s mood, for example, the institution said,” per the report. This OpenAI-powered hunt volition besides let users to marque queries that “go good beyond genres oregon actors’ names.”

The feature, which is opt in, is already disposable for immoderate users to effort successful Australia and New Zealand connected iOS.

Netflix spokesperson MoMo Zhou confirmed to The Verge that Bloomberg’s communicative is accurate. Zhou says that the trial volition grow to the US “in the coming weeks and months” and that determination aren’t presently plans for the diagnostic extracurricular of iOS.

“It’s aboriginal days for the diagnostic and we’re truly successful a larn and perceive signifier for this beta,” Zhou says.

OpenAI didn’t instantly reply to a petition for comment.

In an interrogation connected the Decoder podcast last year, The Verge’s editor-in-chief, Nilay Patel, asked Netflix co-CEO Greg Peters astir however the institution was reasoning astir AI. Here was portion of his response:

We person a agelong past of utilizing instrumentality learning and artificial quality successful our recommender systems. We’ve been doing that for 20-some years. Again, we deliberation that our occupation is to beryllium proactive astir knowing wherever there’s method innovation. How bash we usage that some to service creators, let them to archer their stories successful much compelling ways, and besides past to service our members amended idiosyncratic experiences?