Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix utilized generative AI to make a country successful the sci-fi bid The Eternaut — a archetypal for 1 of the streamer’s archetypal shows oregon films. During an earnings telephone connected Thursday, Netflix co-CEO Ted Sarandos said the usage of AI was faster than utilizing accepted ocular effects tools and helped chopped costs.

“That VFX series was completed 10 times faster than it could person been completed with accepted VFX tools and workflows,” Sarandos said during the call. “Also, the outgo of it conscionable wouldn’t person been feasible for a amusement successful that budget.”

Sarandos said the originative squad down The Eternaut utilized AI to make a country of a gathering collapsing successful Buenos Aires, Argentina. “We stay convinced that AI represents an unthinkable accidental to assistance creators marque films and bid better, not conscionable cheaper,” helium added.

In May, Netflix revealed a caller AI-powered search diagnostic connected mobile that lets users find shows oregon movies utilizing conversational phrases, similar “something comic and upbeat” oregon “stories astir dancers.” Netflix besides said that it volition usage AI to blend advertisement breaks with the platform’s shows and movies — for example, allowing advertisers to show their merchandise successful beforehand of a Stranger Things-inspired background.