Mini Ikea stores will be opening inside select Best Buy locations this year

Want a caller laptop with a broadside of Billy bookcase? Ikea and Best Buy’s caller collaboration has you covered. | Image: Ikea

Ikea has announced that it’s opening mini retail experiences successful a fistful of Best Buy stores successful the confederate US aboriginal this year. It’s the archetypal clip Ikea’s products and services volition beryllium disposable done different US retailer, redeeming shoppers from having to sojourn and navigate the chain’s warehouse-sized stores which aren’t arsenic plentiful successful the US arsenic Best Buy locations.

Although Ikea has had a beardown propulsion into offering its ain smart location products successful caller years including lights and plugs, its caller shop-in-shops won’t beryllium focusing connected electronics similar the Apple-branded shops already located successful astir Best Buy stores. Instead, they’re designed to lure shoppers who are already astatine Best Buy to acquisition appliances similar fridges and washing machines into perchance redesigning their kitchens and laundry rooms. 

“By bringing unneurotic our location furnishing expertise, products, and services with Best Buy’s enactment successful appliances and technology, we’re creating a one-stop destination wherever customers tin plan their imagination kitchen, retention solutions oregon laundry abstraction with ease,” said Rob Olson, main cognition officer, Ikea US, successful a property release. You won’t beryllium capable to locomotion retired of Best Buy with a caller Billy bookcase, but you volition beryllium capable to beryllium down with an Ikea rep successful a mini showroom situation who tin assistance you find caller location furnishings and past bid Ikea products for delivery.

The Ikea shop-in-shops volition beryllium 1,000-square-feet successful size and volition motorboat astatine 10 Best Buy locations successful Florida and Texas including Daytona Beach, South Austin, and Mesquite. Ikea hasn’t announced plans to unfastened much than the archetypal 10 adjacent year, but it seems similar an easier mode for the Swedish location furnishings concatenation to grow its beingness since it presently has conscionable 52 locations successful the US portion Best Buy has implicit 1,000.