Meta is spending millions to convince people that data centers are cool and you like them

Over the past fewer months of 2025, Meta spent $6.4 cardinal connected an advertisement run moving successful cities crossed the country, from Sacramento to Washington, with a wide mission: triumph implicit viewers connected the operation of caller information centers. As the New York Times reports, the advertisement run is anchored by short, folksy video spotlights connected Meta's information centers successful Altoona, Iowa, and Los Lunas, New Mexico.

The ads marque the lawsuit that Meta's information centers make jobs, revitalizing agrarian communities.

However, they instrumentality a reasonably idealistic tone. For instance, the Altoona advertisement portrays a municipality connected the brink of disappearing, but acknowledgment to Meta's information center, its residents …

Read the afloat communicative astatine The Verge.