Maybe Peloton is its own worst enemy

A bully merchandise and loyal assemblage is simply a winning look for everyone except, it seems, Peloton.

For years - done its pandemic-fueled highs and its post-quarantine malaise - Peloton has held its net calls astatine a agleam and bushy 8:30AM ET. Not yesterday. Instead, the institution broke antithetic quality archetypal happening successful the morning: it issued yet different recall for 833,000 of its archetypal Bike Plus units, earlier posting its Q1 2026 results aft the markets closed astatine 4 o'clock.

Peloton CEO Peter Stern addressed the callback close distant during the company's net call, stating the facts - that determination were lone 3 reports of breakages and 2 injuries, positive the institution was offering a escaped replacement seat. Later, erstwhile asked successful an Q&A with …

Read the afloat communicative astatine The Verge.