Max’s rebranded logo and colors look very HBO

The agleam bluish is present gone, replaced with a black-and-white palette. | Image: Warner Bros. Discovery

Warner Bros. Discovery introduced caller branding for its Max streaming work yesterday, alongside announcing availability successful Australia. Although inactive simply called Max, the work has traded its agleam bluish quality for a monochromatic black-and-white colour palette that’s much reminiscent of the iconic HBO logo. The caller look has already been introduced connected the streaming service’s idiosyncratic interface and societal media channels, and volition “continue to beryllium rolled retired connected selling worldly implicit the adjacent fewer months,” according to Variety.

In 2023, HBO Max and Discovery Plus streaming services were merged to make the unified Max streaming work pursuing the merger of WarnerMedia and Discovery the twelvemonth prior. When Max launched, it ditched the HBO branding altogether and the heavy purple colour palette of the HBO Max work for the agleam bluish that’s been successful usage for the past mates of years.

Max’s antecedently colorful branding was primitively chosen to assistance beforehand the caller service’s broader programming and marque it look much kid-friendly. “We each emotion HBO. And it’s a marque that has been built implicit 5 decades to beryllium the edgy, groundbreaking trendsetter successful amusement for adults. But it’s not precisely wherever parents would astir eagerly driblet disconnected their kids,” JB Perrette, president and CEO of Warner Bros. Discovery’s planetary streaming and games, said during a Max motorboat lawsuit successful 2023.

Yesterday’s rebrand, which appears to realign the streaming work with HBO, which is known for its much mature programming, “may assistance consumers subordinate the 2 brands with 1 another,” Variety speculates.