Mark Zuckerberg Reflects on How Apple's Strict Rules Hurt Facebook

In the precocious 2000s, Facebook was a booming desktop web level with a increasing enactment of third-party games and apps, including the viral sensation FarmVille. However, erstwhile the iPhone and different mobile devices became much popular, this started to change. In particular, Apple's closed-off App Store rules impacted the societal network.


In a recent interrogation with Stratechery's Ben Thompson, Meta CEO Mark Zuckerberg concisely reflected connected however the App Store's rules constricted Facebook.

Specifically, helium said that Apple not allowing Facebook to relation arsenic "a level wrong a platform" connected iOS contributed to the extremity of the FarmVille era:Well look, the archetypal Facebook level was thing that truly conscionable made consciousness for web, and it was benignant of a pre-mobile thing. As the usage transitioned from desktop web to mobile, Apple fundamentally conscionable said, 'You can't person a level wrong a level and you can't person apps that usage your stuff.' So that full thing, which had grown to beryllium a meaningful portion of our concern — I deliberation by the clip that we had our IPO successful 2012, I deliberation games and apps were astir 20% of our concern — but that fundamentally conscionable didn't person overmuch of a future.However, Apple is not wholly to blasted for this peculiar situation. In the aboriginal 2010s, Facebook itself decided to fastener down entree to immoderate APIs and made different argumentation changes that affected the ecosystem of games and apps connected its platform, arsenic a effect of increasing privacy, security, and lawsuit acquisition considerations.

Zuckerberg went connected to bespeak connected his company's "deep bitterness" implicit Apple's policies:[…] it was 1 of these things that I deliberation it's truly conscionable an artifact of Apple's policies that I deliberation has led to this heavy bitterness astir not conscionable this, but a fig of things wherever they've conscionable said, 'Okay, you can't bash these things that we deliberation would beryllium valuable,' which I deliberation to immoderate grade contributes to immoderate of that dynamic betwixt our institution and theirs. I deliberation that's unfortunate.In much caller years, Facebook was impacted by Apple's instauration of App Tracking Transparency, which constricted targeted advertizing connected iOS.

Zuckerberg believes that mobile platforms similar iOS should beryllium much open, arsenic desktop operating systems similar macOS and Windows are.

With mounting litigation against Apple astir the world, Zuckerberg mightiness get his wish.

Apple's closed-off App Store rules person travel nether occurrence successful caller years. Just yesterday, Epic Games landed a large triumph against Apple, arsenic a U.S. justice ruled that Apple violated a 2021 injunction that required it to let app developers to nonstop customers to third-party acquisition options connected the web utilizing in-app links. Effective immediately, Apple indispensable halt impeding developers' quality to pass with users, and it besides indispensable halt charging a 27% committee connected purchases made via these in-app links.

Last year, the U.S. Department of Justice filed an antitrust suit against Apple. The ongoing suit alleges that Apple illegally maintains a monopoly successful the smartphone marketplace with the iPhone and the device's locked-down ecosystem.

Bit by bit, the walls surrounding Apple's infamous walled plot are opening to travel down.
This article, "Mark Zuckerberg Reflects connected How Apple's Strict Rules Hurt Facebook" archetypal appeared connected MacRumors.com

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