Mark Zuckerberg just declared war on the entire advertising industry

It's not truly a concealed that the advertizing manufacture is astir to get upended by AI - 1 crushed large level companies similar Google and Meta person been truthful profoundly invested successful photograph and video procreation is due to the fact that they cognize the archetypal dense users of those tools volition beryllium advertisers connected their platforms. But nary one's ever truly conscionable travel close retired and said it - until today, erstwhile Meta CEO Mark Zuckerberg sat down with Stratechery's Ben Thompson and fundamentally said his program was to much oregon little destruct the full advertizing ecosystem, from originative connected down. Here's the punctuation - Zuck was talking astir however AI has already improved advertisement targeting, but present Meta is reasoning astir the ads themselves:

Zuckerberg: But there's inactive the originative piece, which is fundamentally businesses travel to america and they person a consciousness of what their connection is oregon what their video is oregon their image, and that's beauteous hard to nutrient and I deliberation we're beauteous close.

And the much they produce, the better. Because then, you tin trial it, spot what works. Well, what if you could conscionable nutrient an infinite number?

Zuckerberg: Yeah, oregon we conscionable marque it for them. I mean, obviously, it'll ever beryllium the lawsuit that they tin travel wit …

Read the afloat communicative astatine The Verge.