Mark Zuckerberg is excited to add more AI content to all your social feeds

Meta CEO Mark Zuckerberg is getting acceptable to dump adjacent much AI-generated posts into your societal feeds. During an net telephone connected Wednesday, Zuckerberg said the institution volition “add yet different immense corpus of content” to its recommendations strategy arsenic AI “makes it easier to make and remix” enactment that gets shared online.

“Social media has gone done 2 eras truthful far,” Zuckerberg said. “First was erstwhile each contented was from friends, family, and accounts that you followed directly. The 2nd was erstwhile we added each of the Creator content.” Though Zuckerberg stops abbreviated of calling AI the 3rd epoch of societal media, it’s wide that the exertion volition beryllium heavy progressive successful what comes next.

Zuckerberg said that proposal systems that “deeply understand” AI-generated posts and “show you the close content” volition go “increasingly valuable.” The institution has already begun embedding AI tools crossed its apps and is present experimenting with dedicated AI societal apps, too.

Meta CFO Susan Li said radical generated implicit 20 cardinal images within the company’s caller Vibes app, which serves up a provender of AI-generated videos, similar to OpenAI’s Sora. “I deliberation that Vibes is an illustration of a caller contented benignant enabled by AI, and I deliberation that determination are much opportunities to physique galore much caller types of contented ahead,” Zuckerberg added.

Meta reported revenue of $51.24 cardinal this quarter, up 26 percent twelvemonth implicit year, but took a one-time $15.93 cardinal taxation complaint associated with President Donald Trump’s Big Beautiful Bill.