
Hundreds of publishers, including The New York Times, The Washington Post, The Guardian, and The Verge genitor institution Vox Media, are running an advertisement run this week urging the authorities to support contented from AI. The campaign, called Support Responsible AI, is tally by the News/Media Alliance commercialized relation and consists of respective ads that volition look successful people and online.
Each advertisement has phrases like, “Keep Watch On AI,” “Stop AI Theft,” and “AI Steals From You Too,” portion the substance connected the bottommost reads: “Stealing is un-American. Tell Washington to marque Big Tech wage for the contented it takes.” The run comes conscionable weeks aft OpenAI and Google wrote letters to the government, urging it to let their AI models to bid connected copyrighted content.

The advertisement besides contains a nexus and a QR codification that leads to the Support Responsible AI page, wherever it prompts users to interaction their section representatives astir requiring Big Tech companies to reasonably compensate writers, artists, and journalists for their work. It calls for the authorities to mandate attribution successful AI-generated contented arsenic well.
“Right now, Big Tech and AI companies are utilizing publishers’ ain contented against them, taking it without authorization oregon compensation to powerfulness AI products that propulsion advertizing and subscription gross distant from the archetypal creators of that content,” Danielle Coffey, President and CEO of the News/Media Alliance, said successful the property release. “The quality media manufacture is not anti-AI – galore companies and creators usage AI tools successful their work. Rather, we question a balanced ecosystem wherever AI is built responsibly.”
In February, major UK newspapers ran a akin campaign. Many plastered their covers with the operation “MAKE IT FAIR” arsenic portion of an inaugural that asked readers to assistance support AI from grooming connected copyrighted content. Some different publishers participating successful the Support Responsible AI run see The Atlantic, Seattle Times, Tampa Bay Times, Wired steadfast Condé Nast, and Politico owner Axel Springer.