MacBook Neo Helps Apple Outpace Rivals as Market Declines

Apple accrued its stock of worldwide PC shipments successful the 3rd 4th of 2026, with Counterpoint Research crediting the MacBook Neo for immoderate of the company's resilience during a marketplace downturn.


The firm's preliminary estimates enactment Mac shipments astatine 5.6 cardinal units, an 11% alteration from the aforesaid 4th past year. Worldwide PC shipments fell 21% to 57 cardinal units, allowing Apple's marketplace stock to summation from 8.7% to 9.8%. Counterpoint identified the ‌MacBook Neo‌ arsenic a cardinal contributor to Apple's performance.

The study explains however rising accumulation costs are making replacement computers harder to afford. Higher representation and constituent prices person fed done to PC prices, prompting consumers to postpone purchases. Business fleet replacements and Windows migration sustained immoderate demand, though neither was capable to forestall the wide contraction.

Apple remained the fourth-largest PC vendor by shipments. Lenovo led with a 26.3% share, followed by HP astatine 18.1% and Dell astatine 13.3%. Shipments astatine those companies declined 23%, 31%, and 25%, respectively.

ASUS, successful fifth-place, was the lone vendor among the apical 5 to grounds a smaller yearly diminution than Apple. Its shipments fell 7%, giving it a 9.2% marketplace share.

Counterpoint expects planetary PC shipments to alteration 27% twelvemonth implicit twelvemonth successful the 4th quarter. Its forecast for 2027 suggests determination volition beryllium broadly level shipment volumes compared with 2026.
This article, "MacBook Neo Helps Apple Outpace Rivals arsenic Market Declines" archetypal appeared connected MacRumors.com

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