Mac Shipments Were Flat at the End of 2025 as Rival PC Brands Surged

Apple's Mac concern ended 2025 with level year-over-year shipments successful the vacation 4th contempt a broader rebound successful the planetary PC market, according to the International Data Corporation (IDC).


The findings suggest that planetary PC shipments roseate 9.6% twelvemonth implicit twelvemonth successful the 4th fourth of 2025 to 76.4 cardinal units, exceeding expectations arsenic brands accelerated purchases up of anticipated proviso constraints and constituent terms increases. Within that total, Apple shipped 7.1 cardinal Macs during the quarter, which is fundamentally unchanged from the aforesaid play a twelvemonth earlier, resulting successful a diminution successful quarterly marketplace stock adjacent arsenic the wide marketplace expanded.

Apple ranked 4th globally down Lenovo, HP, and Dell, each of which posted double-digit shipment growth. Lenovo shipped 19.3 cardinal units successful the 4th fourth of 2025, up 14.4% twelvemonth implicit year, portion HP shipped 15.4 cardinal units, up 12.1%. Dell recorded the fastest maturation among the apical 3 astatine 18.2%, with 11.7 cardinal units shipped.

IDC attributed the stronger-than-expected 4th fourth to factors including the extremity of enactment for Windows 10, tariff-related uncertainty earlier successful the year, and increasing interest implicit tightening representation supply. These dynamics encouraged galore vendors to propulsion guardant inventory purchases into precocious 2025, amplifying the accustomed vacation play seasonal uplift.

For the afloat year, Apple's show was much robust. IDC estimates that Apple shipped 25.6 cardinal Macs successful 2025, up from 23.0 cardinal units successful 2024, representing year-over-year maturation of 11.1%. That summation outpaced the wide PC market, which grew 8.1% to 284.7 cardinal units globally. Apple's yearly marketplace stock roseate to 9.0% from 8.7% the twelvemonth before, adjacent arsenic its fourth-quarter stock fell to 9.3% from 10.2% successful the 4th fourth of 2024 owed to faster maturation by large Windows brands.
This article, "Mac Shipments Were Flat astatine the End of 2025 arsenic Rival PC Brands Surged" archetypal appeared connected MacRumors.com

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