Lyft launches ‘Lyft Silver’ for older riders, with simpler app and more accessible vehicles

Lyft said it plans to a caller elder citizen-focused merchandise called “Lyft Silver” that includes much accessible vehicles and lawsuit work enactment staffed with existent quality employees.

Noting that older riders comprise conscionable 5.4 percent of its full lawsuit base, Lyft says it hopes to marque its app-based ridehailing much accessible to seniors — and hopefully turn the percent of older riders who usage their service.

“Our extremity wasn’t conscionable to physique a service, but to region everything that makes getting astir a challenge,” Audrey Liu, Lyft’s caput of Rider and Community Safety, said successful a blog post. “Lyft Silver is astir empowering radical similar my ain household to enactment connected with their communities, to get retired and astir with easiness and confidence.” 

Lyft Silver launches successful prime cities and states connected May 5th, including Miami, Tampa Bay, New Jersey, Phoenix, San Francisco, Los Angeles, Atlanta, Washington D.C., and Boston. Customers funny successful trying it are instructed to unfastened the Lyft app, pat “You” successful the bottommost close country to entree the main menu, and prime “Lyft Silver” to crook it on.

Lyft Silver users successful request of assistance volition person entree to US-based lawsuit enactment 8AM-9PM ET, the institution says. A redesigned mentation of the app, with larger font and much simplified navigation, volition besides beryllium a diagnostic of the caller service. Older riders volition person precedence matching with vehicles that are easier to get successful and retired of. They volition beryllium capable to stock their determination with family, friends, and caregivers if they truthful choose. And there’s an easier mode for users to judge Lyft Cash gifts to concern their trips.