@KamalaHQ is relaunching as a Gen Z ‘progressive content hub’

Kamala Harris' societal media strategy successful the run-up to the 2024 statesmanlike predetermination was filled with Gen Z canine whistles: viral branding based connected popular music, memes, camo hats that were a treble entendre. It was an effectual mode to get attraction and quality coverage, arsenic good arsenic a upland of idiosyncratic generated contented online. But for months, the accounts person been dormant - until today.

On X, Harris herself announced the rebranding of @KamalaHQ successful a video message. The relationship is present @headquarters_67, "the caller Gen-Z led progressive contented hub," arsenic it's described successful a post. Harris describes it arsenic "where you tin spell online to get fundamentally the latest of …

Read the afloat communicative astatine The Verge.