Jony Ive’s next product is driven by the ‘unintended consequences’ of the iPhone

Former Apple decorator Jony Ive says the enactment connected his adjacent merchandise is driven by owning the “unintended consequences” associated with the iPhone. During an interrogation with Stripe, Ive said there’s “not thing that I tin beryllium much preoccupied oregon bothered by” than the perchance adverse effects smartphones person connected their users.

“I deliberation erstwhile you’re innovating, of course, determination volition beryllium unintended consequences,” Ive said. “You anticipation that the bulk volition beryllium pleasant surprises. Certain products that I’ve been very, precise progressive with, I deliberation determination were immoderate unintended consequences that were acold from pleasant.”

Ive spent much than 2 decades astatine Apple, wherever helium led the plan of galore products, including the iPhone, iPad, Mac, Apple Watch, and iPod. He near the institution successful 2019 to co-found the plan steadfast LoveFrom. Ive confirmed past twelvemonth that he’s moving connected a caller instrumentality with OpenAI, which helium seemed to allude to during this interview.

“I deliberation adjacent if you’re guiltless successful your intention, I deliberation if you’re progressive successful thing that has mediocre consequences, you request to ain it,” Ive said. “That ownership, personally, has driven a batch of what I’ve been moving connected that I can’t speech astir the moment, but look guardant to being capable to speech astir astatine immoderate constituent successful the future.”

When talking astir AI, Ive mentioned that helium finds it encouraging that “it’s precise uncommon for determination to beryllium a treatment astir AI, and determination not to beryllium the due concerns astir safety.” He adds that helium was “extremely acrophobic astir societal media, and determination was nary treatment whatsoever.”

Details astir what Ive is moving connected with OpenAI are inactive slim, but The New York Times reported that LoveFrom is starring the device’s plan with Tang Tan and Evans Hankey, who helped plan the iPhone. Ive and OpenAI CEO Sam Altman person reportedly discussed however AI has allowed them to make a caller instrumentality “because the exertion could bash much for users than accepted software.”