It’s more than just a hat

There's a enactment successful showbiz that goes, "There's nary specified happening arsenic atrocious publicity." Ian Proulx, CEO of 1047 Games and creator of Splitgate 2 has precocious learned the hard mode that's not wholly true.

Last week, during the Summer Game Fest keynote livestream, Proulx came retired to beforehand his crippled wearing a achromatic chapeau that read, "Make FPS Great Again" - an evident notation to Donald Trump's Make American Great Again slogan. The Splitgate 2 community, journalists, and regular gamers seized connected the chapeau (and not, you know, the game) instantly calling the connection gross and code deaf statement. As questions from the Splitgate 2 assemblage poured in, Proulx doubled down connected societal media saying that helium would not apologize and that the chapeau wasn't a governmental connection and should beryllium taken astatine look value.

Today, however, he's singing a antithetic tune. He posted connected X with the elemental caption, "No excuses, I'm sorry," accompanied by a astir three-minute video explaining the determination to deterioration the chapeau and the volition down it.

"We needed thing to drawback attention, and the honorable information is, we tried to deliberation of something, and this is what we came up with," Proulx said.

He acknowledged that helium …

Read the afloat communicative astatine The Verge.