Is Apple Phasing Out the iWork Brand?

With the motorboat of the Creator Studio subscription app offering, Apple whitethorn beryllium phasing retired the iWork branding that it has utilized since 2005 for Pages, Keynote, and Numbers.


Apple contiguous removed the iWork section connected its website, and the URL present redirects to a more generic "apps" page that features Creator Studio, Apple Arcade, Apple Invites, Image Playground, and different Apple apps.

The iWork leafage that Apple removed was dedicated solely to Pages, Numbers, and Keynote, featuring accusation connected each app on with a link. Apple's apps leafage offers immoderate of the aforesaid accusation successful a dedicated productivity section, but with further details connected the premium features included successful Pages, Numbers, and Keynote with Apple Creator Studio.

The apps page does not notation the iWork branding astatine all, suggesting that Apple is nary longer referring to the 3 productivity apps utilizing that word and is alternatively going to advertise them arsenic Apple Creator Studio apps.


It's not wide if Apple is going to signifier retired "iWork" entirely, and the word is inactive utilized crossed antithetic support documents and guides. It whitethorn instrumentality clip to wholly destruct the all-in-one branding that Apple has utilized for Pages, Numbers, and Keynote for much than 20 years, oregon it could inactive beryllium utilized successful immoderate constricted situations.

Apple introduced Keynote arsenic a standalone app successful 2003, and added Pages successful January 2004. A twelvemonth later, some apps were bundled unneurotic nether the iWork '05 name, with the bundle priced astatine $79. Apple said iWork was a successor to AppleWorks, an bureau suite that included a connection processing app, a database, a drafting app, and a spreadsheet app. The iWork apps were designed from the crushed up, and were fundamentally the Mac equivalent to Microsoft Office.

In 2007, iWork '08 gained the Numbers app, and successful 2009, iWork '09 included an iWork.com work for sharing documents online (discontinued successful 2012 successful favour of iCloud). When iWork '09 came out, Apple started selling the apps for $20 each, aboriginal adding them to the Mac App Store erstwhile it launched successful 2011. iOS versions of the iWork apps came successful 2010 with the motorboat of the archetypal iPad, with Apple charging $9.99 each.

Apple redesigned the iWork apps for Mac and iOS successful 2013, and started offering them for escaped to Mac buyers. Pages, Keynote, and Numbers stay escaped today, though determination are present upgraded features accessible lone done the Apple Creator Studio subscription.

Apple Creator Studio is priced astatine $12.99 per month, and successful summation to the iWork apps, it includes entree to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage. For Numbers, Pages, and Keynote, Apple Creator Studio adds a contented hub with Apple-curated royalty-free photos, premium templates, and themes. There's besides a instrumentality to remix representation creations close successful a document, and a Super Resolution instrumentality for upscaling images.

In summation to iWork, Apple has been phasing retired different "i" branding presumption implicit the past respective years. iBooks and iPhoto are present Apple Books and Photos, respectively, portion iTunes has been separated into Apple Music, Apple TV, and Apple Podcasts. Apple inactive uses "i" branding for iMovie, ‌iCloud‌, iPhone, ‌iPad‌, and iMac.
This article, "Is Apple Phasing Out the iWork Brand?" archetypal appeared connected MacRumors.com

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