iPhone Takes Bigger Slice of a Shrinking Smartphone Market

Apple's stock of worldwide smartphone shipments roseate to a third-quarter grounds of 22% successful the 3rd 4th of 2026, contempt a diminution successful its ain iPhone shipments, according to preliminary figures from Counterpoint Research.


Apple finished the 4th conscionable down Samsung, which accounted for 23% of shipments. Across the industry, manufacturers shipped 20% less smartphones than a twelvemonth earlier, taking the July-to-September full to its lowest level since 2012.

Apple's motorboat program was a important origin successful its little shipment measurement this year. With no modular iPhone 18 arriving alongside the iPhone 18 Pro models successful September, Counterpoint said Apple supplied less caller devices to retail channels than during past year's iPhone 17 lineup launch.

The probe steadfast nevertheless reported a amended debut for the ‌iPhone 18 Pro‌ models than for the erstwhile Pro generation, with income successful China and India lasting out. Demand for the ‌iPhone 17‌ besides continued to enactment shipments.

Apple besides outperformed the wider marketplace successful China. Separate IDC figures reported by Reuters enactment Apple's shipment diminution astatine 4.3%, compared with a 15.4% contraction for the state arsenic a whole. China's full of 57.9 cardinal units marked its sixth consecutive 4th of yearly declines.

Apple took 2nd spot successful China with a 17.8% share, down Huawei astatine 21%. IDC said Apple's recently released iPhones exceeded income expectations, though the smaller enactment of caller models reduced its wide shipments.

Counterpoint linked the planetary downturn to shortages and rising prices for representation chips, which person made phones much costly to produce. It estimates that smartphone retail prices person risen 20% globally truthful acold this year, with request for premium smartphones proving to beryllium much resilient than fund devices.
This article, "iPhone Takes Bigger Slice of a Shrinking Smartphone Market" archetypal appeared connected MacRumors.com

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