iPhone Sales Stall Despite Global Smartphone Market Recovery

Apple experienced minimal iPhone maturation successful 2024 contempt a important rebound successful the planetary smartphone market, according to new information published by IDC. Worldwide smartphone shipments accrued 6.2% to scope 1.24 cardinal units, but iPhone shipments grew by conscionable 0.4% during the aforesaid period.


The tepid show underlines Apple's challenges successful cardinal markets similar China, wherever home rivals are gaining crushed done assertive pricing and technological innovation. Chinese manufacturers similar Xiaomi and Huawei are investing heavy successful hardware and bundle improvement arsenic good arsenic customized processor designs, with Huawei precocious launching its caller Mate 70 telephone featuring its ain home-grown chips.

Elsewhere, Android instrumentality makers collectively drove the market's recovery, achieving 7.6% maturation mostly done beardown show successful emerging markets crossed Asia Pacific, Latin America, the Middle East, and Africa. These manufacturers look to person succeeded by offering much affordable devices, with an mean selling terms of $295 compared to Apple's $1,000-plus premium iPhone positioning.

Despite the slower growth, Apple maintained its presumption arsenic the industry's nett person done its premium pricing strategy. According to IDC, the Apple's prospects whitethorn amended successful 2025, with a forecast of 3.1% maturation for iOS devices compared to 1.7% for Android smartphones.


Overall, the broader smartphone market's betterment was driven by pent-up request for instrumentality upgrades successful regions with little smartphone penetration. However, IDC analysts noted that adjacent heavy marketed features similar generative AI person failed to importantly interaction user request oregon thrust aboriginal upgrades, which doesn't bode good for the interaction of Apple Intelligence connected iPhone income going into 2025.
This article, "iPhone Sales Stall Despite Global Smartphone Market Recovery" archetypal appeared connected MacRumors.com

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